Why are some clients before and after photos different?

The main reasoning for some clients after photos being different comes down to client preference! I allow the clients to choose whether they are happy with the photos before posting.

For some clients they are more then happy for me to post the initial before and after photos which are taken the day and time of treatment, where others prefer to retake their after photo once their teeth have had the full duration of time to whiten.

This is why you will notice throughout our feed some clients before and after photos vary, some are the same day photos, others are our clients a few days post whitening treatment- hence some clients photos having

different lighting/brightness, variations of photos or even make up for that final touch!